Digital marketing – increasing your sales
In today’s advertising and marketing world, more and more marketing budgets are moving to the digital space: Google, Facebook, Instagram, YouTube, landing pages, banners and more. If you are a business owner who is interested in gaining a wide customer base, embedding your brand and increasing your profits – digital marketing is the name of the game and you must be there. Internet advertising avenues are changing and developing all the time and if you want to enter the world of digital marketing, it is important that you build a high-quality, effective penetration strategy with clear goals and objectives together with professionals.

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What needs to be done to succeed in standing out in digital marketing
There are different channels in which you can advertise your business and in order to understand which channel you should advertise, you must consult with an experienced company that is an expert in conducting data and keyword research, building a strategy, action planning and budgeting and will ultimately lead to increasing your sales turnover. Here are some of the most popular channels for businesses that want to do targeted digital marketing.


How should we start our journey in the digital world?
It is important to understand the meaning of professionals in this field and just as you would want to approach a leading architect to design the house of your dreams, the same is true in the world of marketing. Professionalism and experience are able to pave your way to maximum success and prevent you from wasting unnecessary funds and time trying to create a powerful brand name. In order to lead in the field of digital marketing, it is important that you help experts. Simply Smart, one of the largest and oldest companies in digital marketing in Israel that accompanies dozens of companies and organizations, will be happy to be at your disposal. The experts of Simply Smart will examine the digital advertising means that suit you, build a winning strategy for you and design high-quality, converting digital assets for you.


What are the platforms you need?
Whether it is an image business or a digital store, you must create an “identity card” for it – a website. Your website will contain all the products and services you sell and will also include professional knowledge designed to help the surfer understand the nature of your services and products. In addition, it is recommended to interact with the variety of social networks such as “Facebook”, “Instagram” and other networks, with the help of these platforms you can create an “extension” of your store and lead surfers to your website. Also, it is important to carry out as a central part of digital marketing organic or sponsored promotion on Google. In order to choose the optimal marketing route for you, the experts of the Simply Smart company will be happy to meet or talk with you and plan a winning strategy for you.


organic promotion (SEO)
SEO is an effective way of digital marketing that motivates surfers who have typed search phrases in the search engines to be exposed to you and enter your website. For example, if we need the services of a “computer technician in Tel Aviv”, when we type the phrase in the search engine we will see a lot of results. Most people will click on the results on the first page, therefore a business that appears in these places statistically will increase its income significantly. It is important to note, in order to achieve these results, it is necessary to carry out actions on a daily basis by experts in order to make Google prioritize your website over the competitors.

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sponsored promotion (PPC)
Here, too, when a surfer types in a certain search term, he will get results, but these are the sponsored results, so the competition is essentially different than in the organic promotion. In order to carry out quality campaigns that are indeed able to generate potential customers, it is very important for professionals as they must make changes and make decisions on an hourly basis, in order to maximize the value of your budget in front of Google.


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Advertising in social networks
Advertising on social networks such as Facebook and Instagram, which provide a significant volume of surfers when the campaigns are done in a high-quality way, while optimizing the target audience defined in accordance with your product. Here, too, it is important that the campaign manager knows how to get the best out of every given moment.

If you are interested in taking your business a step further and creating a real digital asset, contact the digital marketing experts of Simply Smart and we will be happy to arrange a consultation with you without obligation.